Home >> Agri. Eco/Agri >> Agribusiness Management >>Efficiency of Vegetable Marketing: A Study with the Role of RMC

Image
Efficiency of Vegetable Marketing: A Study with the Role of RMC
.................................................................................................................
Sahoo, Tushar Ranjan and Saroj Kumar Sahoo
xi+156p
...............................................................................................................
Weight :  424 gms
Binding :  Hard Bound
Height :  25 cm
Width :  15 cm
Imprint :  Associated Publishing Company
Year :  2020
 

...............................................................................................................
ISBN: 9789388982740
Status: LATEST(In Stock) 
Price: Rs 1195.00  

The sun shines for a country, if smile appears in the farmers’ face, a hard truth for the country like India. So many administrators and decision makers have been replaced the seat of path-finder in the above regard, but it has not clearly been shown till date that which path leads to farmers’ smile? So many mechanisms and machineries has developed to address the issue of farmers in India. Most of the time these mechanisms are uni-dimensional in nature i.e., either from the farmers’ angle or from the customers’ view point. Rarely both of the dimensions have been integrated to shine the India with greenery scene, which is the main contribution of this research work being published as the book entitled “Efficiency of vegetable marketing: A study with the role of RMC”. The above said path has been suggested in this book (research results) in the form of ‘consumers positive orientation to words the vegetable shopping’ and ‘farmers-cum-businessmen happiness in their current profession’ with the critical role of RMC (Regulated market Committee) keeping in view the vegetable products. The underlying factors of the above two dimensions, if can be integrated strategically, then the sun for India can really shine, as found out in the present research . On the context this book will be helpful not only for the researchers and academicians but also for the decision makers, planners and strategists in Indian sub-continent.

CHAPTER 1 : INTRODUCTION 1-6
CHAPTER -2 : LITERATURE REVIEW 7-36
CHAPTER 3: RESEARCH DESIGN AND METHODOLOGY 37-38
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION 39-72
CHAPTER -5: SUMMARY FINDINGS 73-75
CHAPTER-6: MANAGERIAL IMPLICATION 77
CHAPTER-7: CONCLUSION 79
CHAPTER -8: LIMITATION AND DELIMITATIONS 81
ANNEXURE 83-152
REFERENCES 91
ADDITIONAL CHARTS AND GRAPHS 94
Index 153

Mr. Tushar Ranjan Sahoo, have qualification of UGC-NET, M.Phil., MBA, is a research scholar (PhD.) in Sambalpur University, Odisha, India. He has published three research articles in international journals, one research article in national journal and one chapter in a book. He has presented many research papers and cases in national and international conferences. He has two years corporate experience and six month research project experience.
Dr. Saroj Kumar Sahoo, have qualification of Ph.D, UGC-NET, MBA, is working as Assistant Professor in PG Department of Business Administration, Sambalpur University, Odisha, India. He has published many research articles and cases in international & national journals. He has presented research papers and cases in more than twenty national and international conferences. He has thirteen years of teaching & research experience.

   

  Agribusiness Management
Rural Marketing
Vegetables
 
   

   
   

  Saroj Kumar, Sahoo
Tushar Ranjan, Sahoo
 
   

  Marketing
channel,
Vegetable
marketing,
Commission
agent,
Market
Functionarios,
Regulated
market
 
   
 
 
Other books of interest

Efficiency of Vegetable Marketing: A Study with the Role of RMC

© Copyright 2012, Astral International (P) Ltd. All Rights Reserved.