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Textbook on Rural Sociology and Educational Psychology (PB)
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Velusamy, R
2018, x+146p., figs., tbls., indx., 25cm
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Weight :  0 gms
Binding :  Paper Back
Height :  25 cm
Width :  15 cm
Imprint :  Daya Publishing House
Year :  2018
 

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ISBN: 9789351249467
Status: LATEST(In Stock) 
Price: Rs 195.00  

Extension worker is the key person in transfer of technology to social system. The social system is complex in nature. The farmers are differing in their sociological and cultural aspects namely settlement pattern, class, customs, conventions, rituals, norms, values, mores, taboos etc. The social settings and farmers sociological aspects are differ from village to village and region to region. Farmers are having different opinion, attitude and perception towards the technology and technology transfer system based on their past experience. Studying the farmer’s sociological and psychological characteristics is very much needed in technology transfer process. Technology transfer programme / plan should be based on the sociological and psychological aspects of farmers. This book deals with the basic sociological and psychological aspects of rural people and will be useful for undergraduate students of agriculture and allied subjects.

CONTENT
Foreword v
Preface vii
1. Sociology and Rural Sociology 1
2. Society 9
3. Social Groups 13
4. Culture 19
5. Structure of Rural Society 25
6. Social Stratification 39
7. Social Value 43
8. Migration 47
9. Social Control 51
10. Social Change 63
11. Leader and Leadership 67
12. Education – Psychology – Educational Psychology –
Social Psychology 77
13. Basic Principles of Human Behaviour –
Sensation, Attention, Perception 81
14 Intelligence – Personality 93
15. Teaching–Learning Process 103
16. Motivation 117
17. Attitude 121
18. Data Collection and Methods 125
19. Training of Leaders 137
Author Index 141
Subject index 143

Dr. R. Velusamy is presently working as Associate Professor (Agricultural Extension) in the Department of Social Sciences, Horticultural College and Research Institute, Tamil Nadu Agricultural University, Periyakulam, Theni District, Tamil Nadu. During twelve years of service, he has significantly contributed in teaching, research and extension work and served in various positions in Tamil Nadu Agricultural University viz., Subject Matter Specialist at Krishi Vigyan Kendra, Vriddhachalam, Cuddalore and as an Assistant Professor in the Department of Agricultural Extension and Rural Sociology, Agricultural College and Research Institute, Madurai. He has published two books and several research papers in journals of repute.

   

  Education Extension
Sociology
Agricultural Extension & Communication
Text Book
 
   

   
   

  Velusamy, R
 
   

  Society,
Social
Groups,
Culture,
Structure
rural
society,
Society
stratification
social
value,
 
   
 
 
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Textbook on Rural Sociology and Educational Psychology (PB)

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