'Todays financial services market demands innovative promotional strategies and tactics for a financial product to perform well. This book provides a hands on experience and learning on the subject of promotion and its effects on decision making of buyers of financial products. \nThe present book describes the new promotional strategies for investment decisions in financial markets. This book is a valuable guide for understanding of the basic concept about the investment and financial markets. This book will be useful not only for the students of economics, commerce and management, but also for financial advisors, individual investors as well as common people having interest in financial markets.'
Dr. Arvind P. Rathod is presently working as an Assistant Professor in the Department of Agricultural Economics, College of Agriculture at Navsari Agricultural University, Gujarat. Earlier, Dr. Rathod worked in ICICI Prudential Life insurance as a Financial Services Manager. He has also worked in the capacity of Assistant Professor in B.M. College of Business Administration, Veer Narmad South Gujarat University, Surat (Gujarat). In the same institute he also served as In-charge Principal. He has published five research papers in national and international journals of repute.