'Communication is the oldest continued activity of human beings. It is the basic need of human beings and a web of society which makes the survival, growth, progress and development possible and holds the society intact and progressive. Communication is the most powerful input which brings substantial development in socio-economic status of an individual. Communication is the vital aspect to change the behaviour of an individual. Television as a mass medium has made dissemination of news, information and entertainment possible. It is one of the most versatile audio-visual aids ever developed.\nThis book deals with the model building in communication behavior of the farmers. The present book has been designed to meet out the problems of the students, extension administrators, farmers, planners etc. as it provides immense knowledge of communication process. The mathematical communication Read more
Acknowledgementvii Prefaceix 1.Introduction1 2.Theoretical Orientation9 3.Research Methodology19 4.Findings and Discussion31 5.Summary and Conclusion57 References63 Index71
Dr. Banarsi Lal is presently working as an Assistant Professor/Subject Matter Specialist (SMS) (Agricultural Extension) in Krishi Vigyan Kendra (KVK), Reasi of Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, India. So far he has published more than 12 high value research papers, more than 80 articles, more than 20 technical bulletins and four success stories. Dr. Shahid Ahamad is presently working as Programme Coordinator, Krishi Vigyan Kendra, Reasi, SKUAST-Jammu. During short tenure of twelve years, he has published more than 150 publications in his credit. He has published 6 books, 30 research papers in the journals of national and international repute, 20 popular articles in different magazines, 25 book chapters, 01 review/conceptual articles, 13 bulletins and 18 research abstracts and 10 reports. He has also got many prestigious national awards. Dr. Read more
